Posts tagged "Marketing"

The analysis of the Google geek marketing

Article by Lucy

Google itself is an advertising company, about network marketing, online discussion of how to do well is mostly Google Adwords, for Google itself marketing, pay attention to the person is not much. In fact, the most capable of marketing reason Google: how to spend the least money, do the best advertising effectiveness.

The most widely about Google marketing an article is this article “Google” word-of-mouth marketing “”, the main point is said, Google does not advertise, depend on the quality of the products, the user’s reputation to advertise themselves. A closer look, this is 2003 years of a soft wen, including word was even quote the university in textbooks. The truth is quite good, but now the Internet is a fidgety, entertainment, the Internet, advertising everywhere in and out of commercial breath is strong, it is a good product only by the users reputation to promote, even if successful, destined to also just small the brand, now of the Internet company, technology and the quality of the products has not the first, the most important is operation and propaganda.

Google vice President market said “we don’t have to do a TV ads, no paste a poster, didn’t do any network advertising links.” But look at now, the newspaper, the subway, TV, even their own Google Adsense, everywhere there are Google’s advertising, which is adapted to the market demand, the simple “word-of-mouth marketing” is far from enough.

Second, case

1, chrome browser:

Video 1: chrome speed test, and use it to open web speed and acoustic, lightning speed contrast, reflect the browser’s fast.

Video 2: use chrome browser open 500 tag page, which in turn fast closure of stop motion animation.

2, chrome laptop:

Video 1: Chrome OS to promote the cloud computing concept, Google at ruin 25 machines CR-48 notebook shooting video.

Note in the video 2 minutes and 24 seconds such a picture, background the blackboard actual is a puzzle, opened it will lead you to a page that will guide you to give you a free a chrome notebook, of course, only the first puzzles person to obtain.

According to the chrome propaganda, Google is doesn’t hesitate to spend, in this page, here you can enjoy the trying to destroy chrome laptop, input your ideas, Google will help you destroy it (of course is they had already done, because the play is video video). I have to admit, Google culture is there a is “violence aesthetics”.

3, Android mobile phones

Google engineers to space through balloon released seven Nexus S mobile phone, each balloon in the toolbox were entered into the camera, Android small robot dolls and Nexus S mobile phones. They want to test the phone various sensors are high in the sky also can work normally. These balloons equipped with helium, can fly into the atmosphere outside, the last of the seven balloon fly back only six.

Three, analysis

See the above content, can have doubt, these have what relation with marketing? The above every video, each kind of behavior, is filled with geek breath, full of science and technology and innovative sense, no matter who saw, would find it very interesting. Everyone’s violent, just when you want to hit mobile phone, hit the computer, they think it is too expensive and won’t, the above to destroy the video is just watch laptop let people have a pleasant sensation, Google launched the pages later can let users to command how to destroy chrome laptop, and strengthen the pleasant sensation. Soon there a group of online video: with a grill and barbecue Android mobile phone, iPhone, and WindowsPhone7 mobile phone, see what brand of mobile phone to adhere to the long, is this a kind of outspread effect, after the extension and attract a large number of bystanders.

Everyone loves puzzles, but not everyone has to work out puzzle of ability, and, puzzle buried deep in the video, and which willing heart can find? This puzzle is popular in each big announced just media technology. Put the balloon to space this is meteorologists or astronomy enthusiasts do of matter, several Google engineers do, and take the Google phone, even in space camera taking pictures, it also popular in the technology community media and mobile phones. Even a magazine spent large domestic space illustrates how to operation will fly to mobile phone space. The attention of people will slowly in the news itself naturally turned to Google body. From that, the Google’s marketing is not making advertising, but made news. Google is a technology company, this several events have technology are very, very geek, accord with Google company image and style. Don’t like the domestic many advertising companies, advertising products to hype, the hype agitation passes user only remember the events themselves, and generally are pure boring events.

About the Author

Lucy a professianl writer , it provides the high quality products, such as China Car Bottom Furnace, Roller Hearth Furnace, Walking Beam Furnace, and many more.

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